An interesting take on thanking donors

We all know that it is important to thank our donors. However, it is a fact that some always slip through the net.  With rising postal prices and not all donors being contactable by email, have Pell & Bales got it just right?

A simple phone call really only does take minutes and, from the figures they’re offering, could improve our retention.

Thanks to Katya’s Not for Profit Marketing blog for flagging this up!

http://www.nonprofitmarketingblog.com/site/how_to_reduce_donor_attrition_in_three_minutes?utm_source=twitterfeed&utm_medium=twitter&utm_term=fundraising&utm_content=fundraising

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